LONG ISLAND CITY, N.Y. — Mediaocean has closed on its acquisition of Innovid, a transaction that combines Innovid and Flashtalking to form an independent ad tech offering.
As Mediaocean sees it, the combined entity creates “a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their investments.”
Mediaocean co-founder and CEO Bill Wise commented, “Advertisers and publishers have long needed an independent alternative to walled-garden ad tech, and that’s exactly what we’re delivering. With Innovid and Flashtalking, we are bringing together the best in ad serving, personalization, and measurement to create a first-of-its-kind independent, omnichannel solution at scale. This is a defining moment for our industry, where advertisers finally have a clear choice for the control they deserve over their media investments.”
Zvika Netter will serve as CEO of the combined ad tech organization, reporting to Wise, and has joined Mediaocean’s Board of Directors.
Grant Parker, former head of Flashtalking, is now president of the new entity.
“This merger is more than a strategic alignment – it marks a transformative shift in power and the rise of choice,” said Netter. “For too long, advertisers have been constrained by limited transparency, restrictive tech, and choices dictated by sellers. Today, we are providing an unbiased global platform that returns power to brands and agencies – giving them full control over their campaigns to drive better reach and outcomes across channels. Our combined strengths will redefine the future of advertising, fostering an open ecosystem where innovation thrives.”
Parker added, “Advertisers need a partner that empowers them to connect creative, data, and intelligence across a fragmented media ecosystem. By merging Innovid and Flashtalking under Mediaocean, we are delivering an independent platform that automates workflows, enhances creative relevance, provides measurable results, and optimizes campaigns for reach and performance. Advertisers and publishers can scale and activate across Connected TV, digital, social, and linear to get the right message to the right audience at the right time.”
