Media Monitors, the iHeartMedia-owned ad tracking service, has confirmed the continuation of Media Rating Council (MRC) accreditation for both its radio and TV spot services reporting pre-recorded advertising of at least 15 seconds in length.
The MRC has accredited Media Monitors’ U.S. radio spot data since 2008 and U.S. television spot data, both of which regularly appear on a weekly basis in RBR+TVBR, since 2017.
Media Monitors reports are used in ways designed to enhance broadcast station profitability and accountability. Philippe Generali, President and CEO of Media Monitors, commented, “This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data.”
George W. Ivie, MRC’s longtime Executive Director and CEO, commented, “Maintaining MRC accreditation speaks volumes about Media Monitors’ leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them.”
