Measurement: TV’s Biggest Concern?

By
Adam Jacobson
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0
Pictured (l-r): Hadassa Gerber, EVP, Chief Research Officer, TVB Guests: Pete Doe, Chief Data Officer, Nielsen Carol Hinnant, Chief Revenue Officer, Comscore Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, dentsu Media US Becky Meyer, SVP, National Sales, Gray Television
Pictured (l-r): Hadassa Gerber, TVB; Pete Doe, Chief Data Officer, Nielsen; Carol Hinnant, Chief Revenue Officer, Comscore; Jennifer Hungerbuhler, EVP/ Head of Local Video and Audio Investment, dentsu Media US; Becky Meyer, SVP of National Sales, Gray Television [Photo Credit: TVB]

By Renee Cassis
Special to RBR+TVBR


NEW YORK — Of all of the discussions had on Thursday at the Television Bureau of Advertising (TVB) Executive Summit, held in the famed Studio 8H of 30 Rockefeller Center, there is perhaps one that sticks out in terms of importance — and for being the TV industry’s biggest challenge: Measurement.

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