Looking to widen your radio station’s potential total audience?
Partnering up with Amazon Prime may be a smart idea, based on new research that shows members are very likely to have a smart speaker in the home.
As first reported by Business Insider, nearly two-thirds of Amazon Prime members say they own at least one smart speaker.
The data come from the forthcoming 2018 Smart Speaker Report from Business Insider Intelligence, which show 60% of Amazon Prime members owning at least one smart speaker.
“This strong device penetration among Prime users is helping Amazon build up the digital media segment of its business, which encompasses both music — which smart speakers are leading consumers to listen to more of — as well as video content,” Business Insider notes.
Further, it says, “this means Prime members are also prime targets for marketing other smart home devices, since we know smart device ownership has a snowball effect.”
To view the full report, click here.
