There’s a new Chief Revenue Officer at LTN, and he’ll be charged with driving the company’s global growth while strengthening its position in IP-based distribution as the industry shifts from satellite dependence.
Now serving as CRO is Bryan McGuirk. He brings more than 30 years of commercial leadership experience in the telecommunications, satellite, and media sectors. His resume includes stints as Chief Commercial Officer at Stingray Advertising; as President of Media and Enterprise Services at SES S.A.; and in roles at both NBCUniversal and Turner Broadcasting.
“Bryan’s appointment comes at a critical inflection point for our industry,” said Malik Khan,
Executive Chairman and Co-Founder of LTN. “As regulatory changes reshape the future of
satellite capacity and content owners seek smarter, more scalable, and agile ways to reach
audiences, LTN’s purpose-built IP network has become the clear choice for future-focused
broadcasters and sports organizations. Bryan’s expertise, strategic insight, and deep industry relationships make him an ideal leader to drive our next phase of innovation and expansion.”
FCC auctions mandated to repurpose at least 100 MHz of Upper C-Band spectrum — building on the 2021 and 2023 auctions that reallocated 60% of C-Band — are set
to place new constraints on satellite-based video distribution. Sports networks and media
companies carrying the most technically demanding, mission-critical live content must act now to avoid operational disruption and future-proof their workflows.
“The broadcasting industry is at a turning point,” said McGuirk. “Regulatory shifts are
accelerating the reduction of satellite capacity, and industry players are looking for solutions. LTN has already built the infrastructure, interoperable technology, and managed services to help the world’s leading broadcasters and sports leagues succeed in this new era. I’m excited to be fueling LTN’s next phase of growth in this fast-moving, IP-first future.”
U.S. partners include Sinclair Inc.’s Tennis Channel, TelevisaUnivision, The E.W. Scripps Co., and MSG Networks.
