A “creator-first music, entertainment, and technology platform” and British media giant Global-owned digital advertising platform DAX have renewed their audio advertising partnership.
The exclusive contract between LiveOne and DAX dates to 2015. Importantly, the new agreement has been expanded to include DAX US selling in-car audio opportunities for the first time.
“With more connected vehicles on the road, and drivers streaming more audio for entertainment, this will enable advertisers to reach listeners during some of the most attentive and high-impact moments of the day,” the companies say.
“We’re excited to extend our partnership with DAX,” said Bradley Konkol, Head of Product and Engineering at LiveOne. “DAX US has been instrumental in helping us maximize advertising opportunities while delivering exceptional value to our music-loving audience. We look forward to building on our shared success and we expect to see considerable growth in the programmatic audio market next year. At LiveOne, we are projecting a 30% YoY increase in programmatic audio ad revenue in 2026.”
Brian Conlan, President of DAX United States, added, “I’m thrilled to continue our longstanding exclusive partnership with LiveOne, a pioneer in the personalized streaming music space. This renewed and expanded collaboration allows us to keep delivering innovative advertising solutions that connect brands with passionate and highly engaged audiences. With LiveOne’s huge user base, advertisers can reach target customers who are eager to connect with brands that complement their lifestyle.”
