LG VP To Succeed Triveni Exec As ATSC Tech Group Chairman


The Advanced Television Systems Committee’s ATSC Technology Group will have a new Chairman as of May 2018.

Succeeding Triveni Digital Chief Science Officer Dr. Rich Chernock is LG Electronics consultant to the office of the Chief Technology Officer Madeleine Noland. 

In this role, she will lead the ATSC’s primary technology group supporting implementation of the ATSC 3.0 next-generation broadcast TV standard.

“Throughout the development of the ATSC 3.0 suite of standards, Madeleine has been a consistent and dependable leader,” ATSC President Mark Richer noted. “She is adept at forging agreements on difficult technical issues within the collaborative standards development process. Following in Rich’s footsteps is a logical progression for her.”

Noland is the 2016 recipient of the ATSC’s highest honor, the Bernard J. Lechner Outstanding Contributor Award, and is a key figure in the development phase of Next Gen TV powered by ATSC 3.0. She has served as the Chair of the Specialists Group on Applications and Presentation for ATSC 3.0 (TG3/S34).

The S34 group is focused on user experience, including support for next generation video and audio codecs, linear TV services, interactive applications, accessibility including closed captioning, and other features.  Noland led the effort to develop key ATSC 3.0 features, including vetting of standards for watermarking, advanced emergency alerting, personalization and companion devices.

As Vice Chair of the S31 Specialists Group, Noland helped to frame the system requirements for ATSC 3.0, coordinating the full documentation of the new standard with the work of other committees.  She also played an active role in developing use-case scenarios that describe the desired attributes of the new standard.

Noland began her career in television systems in 2004 with interactive television technology developer Backchannelmedia.

It was during her work with BCM that she first started working on ATSC projects.

Noland is credited on three U.S. patents for television technology. Outside of work, she is also a wind synth and keyboard player in the band Eccentric Orbit.