TORINO, ITALY — Deltatre, known as a provider of streaming, digital, data, and graphics solutions for the sports and media industries, has reached a five-year partnership with Italy’s Lega Basket Serie A (LBA) to develop and run all aspects of LBA’s production and operations, third-party distribution, and DTC OTT offering.
Ahead of the 2025–26 LBA season, Deltatre will deliver a refreshed distribution strategy into strategic third-party partners, and launch LBA’s new DTC streaming service, LBATV. “This combined approach will maximize the reach and value of LBA content to both the domestic and international markets, leveraging Deltatre’s portfolio of capabilities,” the company said.
LBATV will be the home for all Serie A games and major LBA events, including the Supercoppa and Final Eight of Coppa Italia. Fans will have access through various subscription packages to live and on-demand content across web, mobile, tablet, and smart TV devices.
The collaboration reflects a broader industry shift toward direct-to-consumer distribution models that balance media rights with DTC engagement strategies – a trend supported by other news shared by Deltatre earlier this month, following the launch of LNP PASS, a fully revamped DTC platform for Lega Nazionale Pallacanestro (LNP).
