NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a relationship that brings tvbeat’s programmatic capabilities to linear TV advertising in the U.S.
And, the result is the creation of “a fully automated, data-driven buying experience to linear TV,” allowing digital advertisers to access traditional TV advertising inventory with “the precision and ease of Connected TV.”
