Amagi, known for its cloud-based SaaS technology for broadcast and connected TV, has rolled out the newest version of its flagship ad insertion product.
The update to Amagi THUNDERSTORM has been built to specifically optimize FAST ad experience and “provide best in class ad render rates,” Amagi notes, referring to the number of ads inserted divided by number of ads available.
“Amagi THUNDERSTORM provides a differentiated and optimized monetization solution for media companies in the streaming ecosystem,” the company says. “By enabling advanced ad formats and contextually relevant ads, while offering flexible ad sourcing options and adaptability to a wide range of media devices and platforms, Amagi THUNDERSTORM delivers increased revenue and enhanced relevance.”
Amagi co-founder Srinivasan KA shares, “Based on our learnings over the past five years in the FAST industry, we have reimagined our entire SSAI stack. We now have a solution that is built and optimized exclusively for FAST, and are seeing benefits of significantly improved render rates across our customers with this new offering.”
Amagi THUNDERSTORM is designed to enhance streaming TV sessions with personalized, relevant, and non-intrusive ad-supported streams. It operates at scale, processing 50B+ ad opportunities and 1.8Bn+ viewership hours per year across 2100+ channels on various streaming platforms.
Product highlights include:
- Increased Render Rates
- Availability on customer’s cloud
- Increased revenue opportunities with non-linear ads
- Improved CPMs with contextual targeting
- Higher Reliability
Amagi will be showcasing its innovative products at IBC2022 in Amsterdam.
