A silent FM signal in southern Utah is back on the air with a new format and a pending sale. KCAY 100.7 FM, now branded Key 100, is the subject of an acquisition deal between SSR Communications and Media Advisors LLC, following FCC considerations into whether the station must relocate across the state line into Nevada.
SSR Communications has agreed to sell KCAY, now officially licensed to Enterprise, Utah, to Media Advisors for $172,000. The deal, dated May 7, 2025, includes the station’s FCC license and a construction permit to shift the frequency to 107.7 FM. A previous proposal to relocate the station across the state line to Caliente, Nevada, has been set aside following a resolution with the FCC. The sale remains subject to Commission approval.
The station, currently broadcasting an Oldies format just north of St. George, Utah, had faced scrutiny in 2024 when the FCC’s Audio Division issued an Order to Show Cause regarding SSR’s multiple filings to alter KCAY’s frequency, classification, and city of license. The Commission initially challenged the company’s maneuvering under its Rural Radio reallotment policies, raising concerns that the changes improperly bypassed standard regulatory procedures.
However, the dispute has since been resolved, and KCAY’s license has been finalized for Enterprise, keeping the signal within Utah and avoiding a downgrade to Class A status in Nevada. The FCC’s order, which also involved a competing request from Community Service Broadcasting Foundation to relocate its own Caliente-based noncommercial signal to Utah, has effectively cleared a path for the KCAY transaction to proceed.
Media Advisors President Craig Hanson is also the owner of Redrock Media, headquartered in St. George. The acquisition would expand his regional footprint, though the final operational structure of KCAY may ultimately hinge on regulatory decisions now under review in Washington.
SSR Communications, based in Flora, Miss., is led by CEO Matthew Wesolowski. In addition to WYAB 103.9 FM in Jackson, the company recently launched WDAA 101.5 FM in northeast Mississippi and has previously operated a range of broadcast properties in Mississippi and Louisiana. Wesolowski is widely recognized for his advocacy of a proposed FCC FM Class C4 service and for engineering the 2020 sale of WSFZ-AM 930 to iHeartMedia.
