That’s the somewhat skewed look at video consumption presented in a new report from Statista, which also shows robust consumption of digital videos during the same 12-month period.
Some 59% of an unknown number of actual respondents participating in a Statista Consumer Insights study watched linear television in the last year.
Here’s the problem: The sample size is somewhere between 25,000 and 60,000.
And, based on that unknown population of consumers queried by Statista, some 86% said they had watched digital videos during the same time period.
With a key takeaway that “TV keeps losing ground,” Statista points to how in 2020 — a year in which the pandemic upended video consumption habits — 79% of survey participants said they watched broadcast, cable or satellite television. “This was already fewer than digital video watcher, but only slightly at that time,” Statista shares.
Still, it cannot be argued that in the last six years video streaming platforms have grown its consumer rolls in significant ways.
“While the number of platforms a single user or household has access to might still be rising, the industry has apparently reached all potential new customers that have not used streaming or other online video formats before,” Statista says.
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