NEW YORK — He joined Hearst Television in 2021 as OTT Director of Sales. Now, he’s been promoted and is taking the newly created position of VP of Advanced Advertising while continuing to report to VP of Digital Sales Jonathan Sumber.
Earning the role is Christopher Martinez. His new role encompasses digital-ad product development, platform integration, and oversight of the company’s digital ad-tech stack and emerging platform strategy while continuing to work closely with clients and partners.
“Chris understands the nexus between digital advertising and legacy media,” said Hearst Television President Michael J. Hayes. “Working with Jon and colleagues on Hearst Television’s digital team, in concert with our stations across the country, he has helped expand not only our digital footprint but marketing partners’ businesses with proven, high quality, brand-safe, results-driven ad products and strategies.”
Martinez began his advertising sales career with Katz Television Group in 2014, gaining experience in the linear TV space as a sales assistant before moving into the role of account executive. In 2018 he was promoted at Katz to Manager of Integrated Video for Hearst’s OTT product, Hearst Anyscreen.
Martinez is also a graduate of the Hearst Management Institute, Hearst’s executive leadership development program, and sits on a number of industry committees within the Television Bureau of Advertising (TVB) and the Interactive Advertising Bureau (IAB).
