In Time For NAB Show, Waymark Widens AI Video Ad Platform


DETROIT — AI video advertising firm Waymark is entering the 2024 NAB Show, which begins in full Sunday at the Las Vegas Convention Center, with partnerships in hand with broadcast, cable, radio and streaming platforms covering more than 90% of the nation’s DMAs.

It also happens to be rolling out a new self-serve plug-in tool, along with capabilities en español.

Waymark’s automated plug-in is designed as “a turnkey tool” to allow media publishers to integrate the AI video creator into their own platforms. The plugin is the basis of a recent strategic partnership with Sweden-based DanAds, which provides global publishers and media owners with a fully automated, white-labeled self-serve advertising infrastructure.

“Our mission is to democratize access to TV-quality creative,” says Hayden Gilmer, VP of Revenue at Waymark. “With the rise of Connected TV and the industry’s rapid adoption of self-serve advertising platforms, we see a tremendous opportunity. Combining a la carte ad buys with instant video creative is a winning formula.”

Waymark is also introducing Spanish-language capabilities to its AI-powered video platform, enabling users to generate “high-quality commercials with professional voice-over in just five minutes or less.”

The update allows for the creation of full video ads with on-screen Spanish copy and fluent Spanish voice-overs, featuring localized synthetic AI accents. “This update opens potential new revenue opportunities for businesses looking to connect with the growing Spanish-language segment,” Waymark notes.

Waymark enjoys signed deals with The E.W. Scripps Company, FOX TV Stations, Spectrum Reach, Gray Television, Beasley Media Group, and Morgan Murphy Media. It also expanded its global footprint through a significant partnership with Nine, Australia’s leading broadcaster and UK-based publishing company National World plc.