NEW YORK — Consulting, consumer intelligence and activation firm Magid has a new Chief Brand and Communications Officer, and it is an individual who will serve as a member of the group’s executive leadership team, reporting direct to CEO Brent Magid.
Earning the role is John Rood, who has until now led a marketing consultancy advising media companies, agencies and tech start-ups on strategy and business development. Before that, Rood was widely known as SVP/Marketing for Disney Channel, and had been at The Walt Disney Company for some 15 years.
Before that, Rood spent a decade at Warner Bros., serving as EVP/Sales, Marketing and Business Development for its DC Comics unit before jumping to Disney.
“Magid was a powerful partner of mine while I was at Disney/ABC Television, helping us devise winning strategies for a number of our businesses,” said Rood, who will appear often in Magid’s New York and Minneapolis offices but will be based in Los Angeles. “In the years since, I have witnessed the Magid reputation grow even further, in stature, in its product suite and in industries served. If ya know, ya know – brands who partner with Magid today are experiencing the very best combination: legacy credibility and modern innovation. I am thrilled to be joining these great people at this great company.”
