In June 2005, a University of Miami business school graduate decided to embark on a career in radio by joining Christal Radio as an AE within the Katz Media Group family.
By August 2006, he’d joined CBS Radio, taking a sales role at WINS-AM in New York. In July 2018, this sales veteran joined iHeartMedia by taking a Washington, D.C., based role.
He’s now been promoted to Region SVP/Sales, serving both Washington and Baltimore for the nation’s top owner of radio stations.
Danny Bortnick had been SVP/Sales for iHeart/Washington since joining the company, and with the promotion adds such properties as WPOC-FM 93.1, one of the nation’s leading Country stations, and “Jack FM”-branded WQSR-FM 102.7.
Before coming aboard at iHeart, Bortnick was VP/Sales for Entercom in Washington, D.C. — lasting 9 months following the company’s tax-free merger with CBS Radio.
Aside from a two-year stint at Salem Media Group as its New York Director of Sales, from May 2008-March 2010, most of Bortnick’s pro experience was at CBS Radio. He was VP/Sales in Washington for some six years, and shifted to D.C. as GSM of CBS’s ill-fated WNEW-FM 99.1, an all-News challenger to market stalwart WTOP.
Bortnick will be responsible for overseeing the sales operations teams in both D.C. and Baltimore and reports to Aaron Hyland, Region President for iHeartMedia Washington D.C./Baltimore.
“Danny has made a tremendous impact on the day-to-day operations of our sales organization since day one,” said Hyland. “I am excited to see Danny take on this new leadership position and look forward to his continued success in developing and managing a best in class sales team for the region.”
Bortnick added, “I am thrilled for the opportunity to lead the sales initiatives for the iHeartMedia Washington D.C. Region. I look forward to building on our accomplishments in both Washington D.C. and Baltimore and utilizing the incredible iHeartMedia network of content, assets and influencers to create marketing solutions that drive results for our advertisers.”
