A Live Performance By A Pop Artist, in iHeart’s Metaverse

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https://www.rbr.com/?s=metaverse+iheartlandFor decades, radio stations have offered exclusive concert events for its listeners. But, in the digital age, iHeartMedia has taken that consumer lure one step further.


On Friday, June 9, the man responsible for the 2007 hip-hop and pop classic “Low” will host a special performance at State Farm Park for the nation’s single-largest owner of AMs and FMs. Only, the venue is not a stadium in Glendale, Ariz. — it’s in the metaverse.

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