ATSC 3.0 The Talk Of HPA Tech Retreat


Heading to Palm Springs, Calif, for the upcoming HPA Tech Retreat? Here’s a session that should be put in your smartphone’s calendar right now.

Mark Corl, who serves as SVP/Emergent Technology Development at Triveni Digital, will moderate a session on ATSC 3.0 at the confab.

ATSCLogoCorl will preside over a panel centered around the interactivity layer of ATSC 3.0, in which participants will discuss how the next-generation broadcast television standard provides an expansive environment for W3C-based interactive content delivered over broadcast or from the internet.

Taking place on Feb. 20 at 2:50 p.m. Pacific, the session will explore ways in which content providers can enhance their offerings to provide a more engaging and personalized experience for the consumer. Panelists include Guy Hadland, CTO at UniSoft; Azita Manson, president at OpenZNet; Pete Van Peenen, senior consultant at Pearl TV; and Joe Winograd, EVP, CTO, and founder of Verance.

“ATSC 3.0 is an exciting standard, enabling broadcasters to deliver dynamic media applications, such as interactive traffic, weather, and sport updates,” said Corl. “At Triveni Digital, we’ve created a coherent solution for data management and assurance in the ATSC 3.0 environment. At the HPA Tech Retreat I look forward to discussing how content producers and broadcasters can start deploying new features, such as interactivity, to provide a better TV experience.”

The HPA Tech Retreat attracts top industry-engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital-cinema, post-production, film, television, and video. In addition to providing updates on the latest technologies, it exposes attendees to relevant activities in related markets.

Corl is heavily involved with the ATSC efforts to standardize the next generation of broadcast TV. He is currently the chair of the ATSC 3.0 Ad-Hoc Group on Interactive Content (S34-4) and the vice chair of the ATSC Personalization and Interactivity Implementation Team. He is a co-author of the A/324: Scheduler/Studio to Transmitter Link candidate standard, and has contributed to a number of other standards that comprise the ATSC 3.0 standards suite.