Curious about the current landscape of pay and free TV among Black consumers? Horowitz Research has announced two webinars giving a free sneak peek and then a full review of their latest demographic studies. The FOCUS Black Mini Webinar, scheduled for June 21 at 11:30a ET, will unveil Horowitz’s new insights on subscriptions and viewing behaviors among Black audiences.
All results shared are from FOCUS Black Volume 1: Subscriptions and FOCUS Black Volume 2: Viewing Behaviors.
This first, 15-minute, webinar will touch the surface of the preferences and plans of Black consumers including subscriptions to Cable/Satellite TV, preferred streaming services, and drivers of subscriptions, retention, and value. The webinar will also allocate time for an engaging Q&A session, where attendees can directly address their queries and gain further insights from the experts.
Clients of Horowitz Research’s syndicated studies can attend the full webinar at noon ET on the same day.
