As the halfway mark of 2023 nears, research firm MAGNA Global has released its June 2023 Ad Forecast. MAGNA’s Global Advertising Forecasts cover various media channels, including pay and free television, internet, print media, radio, cinema, and out-of-home.
The forecast is pulled from media suppliers’ revenues in 70 markets, representing 95% of the world’s economy. The full forecast is accessible to subscribers through the MAGNA Atlas website and app. Here are the study’s biggest takeaways.
