It’s been stated for decades that the Hispanic community is not just a key demographic segment, but a dynamic force shaping the future of consumer behavior and brand engagement.
Thus, as the media landscape in 2023 reveals intriguing shifts for all consumers, viewing trends among Hispanics suggest, in the words of Nielsen SVP of Diverse Insights & Intelligence Stacie de Armas, “there’s a profound opportunity for brands to align with Hispanic consumers’ consumption preferences, tailoring content and advertising strategies to meet the community’s needs and values.”
And, just like non-Latinos, U.S. Hispanics are “undeniably drawn to streaming” as Spanish- dominant Hispanics continue to embrace broadcast television.
Hispanics are also avid audio consumers, with Radio an essential component.
