Here’s Why Nielsen Audio Exited Nine Radio Markets


In the course of business, no longer offering radio measurement services to a particular market is an occurrence that’s not exceptionally rare. Sometimes, it’s based on the inability to get a substantial percentage of a market’s radio station owners to subscribe to a Nielsen Audio report.

The Spring 2020 audience estimates for nine markets will be the last for Nielsen Audio. But, it has nothing to do with its “optimization plan,” announced in early July.

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