Global advertising spend is on course to grow 10.7% this year to a total of $1.08 trillion — surpassing the $1 trillion mark for the first time. But, where are the bulk of those dollars going?
According to a new analysis based on latest advertising spend data from 100 markets worldwide, plus projections of advertising investment patterns based on more than 2 million data points, some 22.1% of dollars spent on ads outside of China is paid to Google.
