![Raoul Wedel at the 2019 NAB Show in Las Vegas [Photo: Francisco Montero/Twitter]](https://rbr.com/wp-content/uploads/raoul-wedel-fr-montero-2-e1703019165829.png "raoul wedel - fr montero 2")
A new feature courtesy of the company led by CEO Raoul Wedel uses artificial intelligence to turn a single photo into an audio advertisement worthy of putting on-the-air.
The addition to the Adthos AI audio platform means users can now generate a complete audio ad simply by uploading a picture such as a product image, billboard ad, or even a photo of a storefront. “This cutting-edge feature leverages the latest AI technology to analyze visual elements to create an engaging script before selecting suitable AI voices, music and sound effects to deliver a fully produced audio ad,” Wedel says.
The platform uses AI to analyze the content of a picture, identifying brands, slogans, styles, target audience and much more to write a creative brief.
“From the creative brief an ad script is created, voices, music and sound effects are curated before mixing all the elements together in a matter of minutes,” Wedel adds.
Adthos Creative Studio’s new feature is available through users in the self-service portal.
