The Connected Car, for those who own or lease 5-series BMW vehicles and forthcoming models, has just taken a big step forward thanks to the addition of visual options, in addition to audio selections.
The company making it happen: Xperi Corp., the very company winning accolades for its DTS AutoStage product.
BMW is now offering TiVo’s video media platform to customers, giving them access to a growing number of video content providers, including linear and on demand streaming services.
BMW’s implementation of the Powered by TiVo platform includes a variety of country-specific content, offering news, movies and access to media libraries.
The video media platform is expected to roll out over-the-air in initial launch countries by the end of 2023 for BMW 5 series users.
TiVo’s video media platform is being pitched by Xperi Corp. as a first-of-its-kind offering, aimed at giving original equipment manufacturers (OEMs) more control over the user experience and helping consumers cut through the clutter of streaming and linear content options with simplified, universal discovery to consumers.
“From the living room to the car, BMW’s endorsement of an independent media platform with a content-first search and discovery experience validates the market appeal,” Xperi says. The BMW implementation will also be part of Xperi’s independent media platform, but will be integrated in automobiles to deliver immersive in-car entertainment experiences.
Xperi CEO Jon Kirchner said, “Our independent media platform strategy is well suited for the automotive industry as they make advancements in in-cabin technology and creating new and adaptive experiences. We will work closely with BMW to ensure that the in-car video media platform by TiVo provides a best-in-class in-car entertainment experience. Unlike existing platforms, the Powered by TiVo platform traverses entertainment mediums and gives OEMs significantly more control over the user experience.”
Ingo Lasslop, VP of Product Management for Digital Products and Services at BMW Group, commented, “In-car entertainment becomes increasingly important for our customers. This collaboration with Xperi will allow us to deliver a world-class entertainment offering to our customers and transforms their time spent in the vehicle even more into a captivating and enjoyable experience.”
