Shula Secures Sales Partnership for ‘Yacht Rock’ FM

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KEY WEST, FLA. — He splits his time between Buffalo and the biggest city in the “Conch Republic,” and as such it was a challenge to fully build out the advertising potential for his “Yacht Rock”-focused FM licensed through Radio One Key West LLC.


That explains why he’s formed a sales partnership giving the advertising responsibilities to the licensee of “Keys Talk” and “Party 105.7,” two lower Florida Keys radio brands tied to Magnum Broadcasting.

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