Shula Secures Sales Partnership for ‘Yacht Rock’ FM


KEY WEST, FLA. — He splits his time between Buffalo and the biggest city in the “Conch Republic,” and as such it was a challenge to fully build out the advertising potential for his “Yacht Rock”-focused FM licensed through Radio One Key West LLC.

That explains why he’s formed a sales partnership giving the advertising responsibilities to the licensee of “Keys Talk” and “Party 105.7,” two lower Florida Keys radio brands tied to Magnum Broadcasting.

Please Login to view this premium content. (Not a member? Join Today!)