From NBCU To Scripps For New CRO


CINCINNATI — At NBCUniversal, he served as a Senior VP of its recently launched Small and Medium-Sized Business growth division, leading a sales team responsible for leveraging NBCUniversal’s suite of premium content and advanced advertising capabilities to assist small and medium-sized businesses scale beyond social media.

Starting August 28, he’ll now hold the role of Chief Revenue Officer at The E.W. Scripps Co.

For Brian Norris, it’s a job that he’s “energized” about, building on roles that saw him create NBCU’s first business development and sales team dedicated to the direct-to-consumer and mid-market category, as SVP of Direct-to-Scale and Commerce Partnerships.

Before joining NBCUniversal, Norris led media sales for DISH Network and Sling TV. He joined DISH in 2008 to help launch DISH Media Sales’ flagship office in New York. Earlier in his career, he held sales roles with Viacom and Lifetime Entertainment Services.

“Brian has a depth of experience driving revenue through linear, addressable and digital media,” Lisa Knutson, Scripps’ Chief Operating Officer, said. “His understanding of advanced advertising models and performance media, combined with his commitment to developing high-performing and diverse teams, makes him an ideal leader to advance Scripps’ revenue strategy as it continues to expand its share of advertising revenue in the local, national and Connected TV marketplaces.”

Norris currently serves as vice chairman of the board of the International Radio and Television Society (IRTS) Foundation – a New York-based nonprofit dedicated to building future leaders and increasing diversity in the media industry. He was inducted into the IRTS Foundation’s Hall of Mentorship in 2022. Additionally, Norris volunteers his time as an advisory board member for the nonprofit GuiDANCE Autism.

In addition to his tenured footprint in the media industry, Norris also serves as an adjunct professor at Fordham University’s Gabelli School of Business in New York and is on the Dean’s Advisory Council for The College of Fine Arts and Communication at Towson University.

— With reports from RBR+TVBR in Dayton, Ohio