For years, the narrative from the fast-growing Subscription-based Video on Demand (SVOD) business segment was that those seeking to reduce household costs by dropping traditional cable TV for their over-the-top (OTT) service provided the best consumer value.
However, in recent months it has become more clear that advertising-based video on demand (AVOD) is preferred, largely because of costs. Now, just like MVPDs, it appears OTT platforms are starting to suffer from subscriber billing fatigue.
