NEW YORK — Comcast Advertising’s FreeWheel TV advertising technology platform is celebrating new and expanded Connected TV partnerships with a host of streaming and platform partners.
The partnerships with Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl, among others, are what FreeWheel calls “a major expansion” of its premium video marketplace and commitment to unifying the programmatic advertising ecosystem for advertisers, agencies and publishers.
“Buyers are increasingly looking to premium streaming inventory as the best way to reach diverse and fragmented audiences,” says Greg Bel, Vice President of Supply at FreeWheel. “By bringing together these premium streaming partners, FreeWheel is paving the way for smarter, scalable ways for buyers to find audiences in the current and future state of media buying.”
For Jennifer Hess, Vice President of Global Ad Operations at Fubo, “FreeWheel is opening the door for even more brands to activate against Fubo’s live Connected TV sports, news and entertainment content. We are proud to support this broader initiative that creates synergies across programmatic advertising and taps into forward-thinking solutions like Universal Ads. Together we can connect the buy and sell side in new and valuable ways.”
Editor’s Note: References to “CTV” are changed to Connected TV to avoid confusion with the television network in Canada owned by Bell Media.
