Macro strength, Micro stress. That’s the top-line assessment from MAGNA EVP/Managing Partner for Global Market Intelligence Vincent LeTang with respect to the economic data he’s looked at for Q3 and for what lies ahead in 2024.
LeTang presented the latest MAGNA data at the start of Forecast 2024 at the Harvard Club in the City of New York, and while the third quarter was strong and the lack of a recession in the U.S. puts the nation’s economy ahead of Europe, consumer confidence has eroded.
So has the strength of “traditional media,” with the decline of linear advertising sales — even with strong political dollars — predicted for next year.
