NEW YORK — Yes, some of the biggest radio broadcasting companies in the U.S. have struggled of late with their finances. Yes, television broadcasting companies stand at a crossroads as NEXTGEN TV seeks to attract consumers as OTT and FAST channels swiftly grow their audience and share of ad dollars.
Yet, investing in broadcast media remains an opportunity for strong cash flow and profitability, a Forecast panel featuring a billionaire known for supermarket ownership in New York, a veteran media broker and the SVP of Government Relations and Distribution at Gray Television shared on Wednesday.
