For Radio To Win, ‘Growth Beyond Advertising’ Is Needed


PORTLAND, ORE. — Following a review of current trends related to out-of-home advertising, esteemed media industry financial analyst Brian Wieser, who recently launched his own Madison & Wall advisory shop, decided to take a look at the Radio — “or more accurately ‘audio’,” he notes – advertising sector.

What he found wasn’t so bright. But there is sunshine ahead, he suggests, if Radio did more to look beyond advertising for revenue growth.

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