The company behind The Heartland Network and the Heartland+ app; Retro TV; and the recently launched Hasbro Legends digital multicast channel is teaming up with a social media platform to co-develop and produce original content for distribution across all of Get After It Media’s linear and digital offerings.
GAIM is teaming with RetroRewind, and the arrangement will see RetroRewind incorporate GAIM promotional content within its social channels and digital platforms. The collaboration will also create and deliver cross-promotional opportunities, the companies said in a joint announcement.
Included in the slate of original content will be a series of interstitials hosted by RetroRewind’s Mat Nastos, focusing on GAIM’s network programming.
RetroRewind “celebrates the pop culture of the ’70s, ’80s, and ’90s” as Nastos features “clips, commentary, deep dives, and in-studio celebrity interviews that invite audiences to revisit and rediscover decades of entertainment that still resonate today.”
GAIM CEO Joel Wertman commented, “Retro culture continues to drive meaningful engagement across digital platforms. Our partnership with RetroRewind combines Get After It Media’s content with RetroRewind’s powerful audience and platform presence to deliver an immersive and interactive experience for viewers and advertisers alike.”
