Following LMA Deal, ‘Vision Latina’ Parent To Buy KWIZ

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From its birth on July 1, 1954, through its acquisition by the forerunner of Estrella Media in 1987, this 6kw FM serving Orange County, Calif., aired a Beautiful Music and, eventually, a Soft Adult Contemporary format.


With its purchase by Liberman Broadcasting, the station focused at first on brokered programming, with Korean-language and Vietnamese-language fare sharing airtime with techno music-themed nighttime fare billed as “Double Dip Radio” circa 1994. As 1997 began, classic Regional Mexican fare focused on Ranchera music debuted. This ended on Jan. 1, 2023, thanks to a LMA agreement with a Hispanic-focused broadcast ministry.

Now, that ministry is agreeing to purchase KWIZ-FM 96.7 in Santa Ana, Calif.

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