FCC initiates proceeding on DTV consumer education


At the behest of powerful legislators John Dingell (D-MI) and Ed Markey (D-MA), the FCC is looking into how stakeholders can get out the word about the upcoming DTV transition. It will look at what should be expected of broadcasters, MPVDs and retailers/manufacturers, and what can be governmentally compelled. The Congressman wrote "the Commission is particularly well-suited to lead this effort given its existing expertise and resources."

They further suggested the FCC use "…its existing authority to compel industry to contribute time and resources to a coordinated, national consumer education campaign." It's seeking comment on what should be done, with the usual 30-day comment/45-day reply comment window dating from publication of the NPRM in the Federal Register.

The topics under consideration include "Broadcaster Public Service Announcements and Other Consumer Education Requirements," "Broadcaster Consumer Education Reporting," "MVPD Customer Bill Notices," and other topics relating to manufacturers, retailers and others. The item is included in the record as MB Docket No. 07-148.