She spent eight years in London as Nielsen’s European Digital Lead, but before that was in New York for 35 years, “climbing the incumbent’s corporate ladder” in roles including EVP/GM of Ad Solutions and SVP of New Business Development and Strategy.
Now, she’s coming back stateside, but for a role as Chief Commercial Officer of “single-source advertising effectiveness currency” Beatgrid.
Earning the role in New York is Terrie Brennan.
She will spearhead Beatgrid’s sales and marketing efforts, aligning with its goals to better its customer service and make further strides in the ever-growing Connected TV space.
“In New York, she is uniquely placed to showcase the technology to the US market, and tackle the siloed data pools of the past for modern, data-driven advertisers and media buyers,” Beatgrid said.
Brennan added, “I am thrilled to join Beatgrid at this pivotal time in the advertising measurement industry. My vision is to bring new and innovative approaches to audience measurement and campaign effectiveness. I am eager to work with the Beatgrid team to drive change in the industry, fostering innovation to efficiently achieve our objectives.”
Brennan began her career as a Research Analyst at Nielsen Media Research. Over the years, she has held several significant positions at Nielsen, including Vice President of Product Management and Executive Vice President, where she led the successful launch of Digital Ad Ratings in the U.S.
Company co-founder Daniel Tjondronegoro commented, “Terrie is known for her optimistic and determined personality, both in her personal and professional life. With Terrie on board, we are well-positioned to further enhance our commitment to providing advertisers, agencies, and publishers, globally but with a special focus in North America, with the most advanced and accurate cross-media measurement solutions.”
