One week ago, DirecTV and TEGNA began a retransmission consent impasse due to their distant beliefs concerning what constitutes a fair price for the direct broadcast satellite’s right to profit from delivering a free over-the-air signal to its paying customers. Words have been lobbed back and forth by each company as often as a Coco Gauff tennis match.
While no resolution appears in sight for the immediate future, investors in the TV station owner have been largely nonplussed by the loss of TEGNA stations to DirecTV customers. In fact, Zacks analyst Vasundhara Sawalka declares TEGNA one of three stocks to buy “in a prospering industry.”
