The Reputation Institute takes seven attributes into account when measuring a company’s overall reputation, and is able to rank companies on the results. It’s an honor to make the top 100, and Walt Disney Company is in the top 10.
BMW is #1, followed by #2 Google.
Disney weighs in at #6.
Only one other organization with a significant broadcast presence made the list: BBC at #33.
The seven dimensions are: innovation, leadership, governance, citizenship, workplace, performance, and products/services.
“After several years of turmoil tied to the global financial crisis, corporate reputations have begun to stabilize as companies rebuild trust and respect with consumers,” said Jamie Bedard, CEO of Reputation Institute. “Continuing a trend, the companies with the strongest reputations are focused on more than just the products or services they sell, with corporate social responsibility – citizenship, governance and workplace – taking on more importance than ever.”
“After several years of turmoil tied to the global financial crisis, corporate reputations have begun to stabilize as companies rebuild trust and respect with consumers,” said Jamie Bedard, CEO of Reputation Institute. “Continuing a trend, the companies with the strongest reputations are focused on more than just the products or services they sell, with corporate social responsibility – citizenship, governance and workplace – taking on more importance than ever.”
RI says the better a company’s reputation, the more likely people will buy its goods and services, invest in it and recommend it to others. They are also more likely to forgive such a company when something goes wrong.
