LOS ANGELES — The Walt Disney Company has created of a new enterprise marketing and brand organization the ABC parent says is “designed to align the company’s industry-leading marketing teams more closely across its businesses and strengthen how Disney connects with consumers around the world.”
As such, Asad Ayaz has been named Chief Marketing and Brand Officer and will lead the new enterprise marketing organization, which Disney believes “will harness the collective strength of marketing teams across the company to support a more connected approach to how Disney reaches audiences, elevates its campaigns, and advances the business goals of each segment and the company as a whole.”
Disney CEO Bob Iger commented, “Over more than two decades at the company – and as Disney’s first-ever Chief Brand Officer – Asad has helped bring the magic of Disney to life for millions through his exceptional leadership. As our businesses have evolved, it’s clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit.”
Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+.
As Chief Brand Officer since 2023, he also oversees company-wide brand efforts, alliances, and events, and stewarding Disney’s iconic brands and franchises globally.
Ayaz will report to CEO Bob Iger as Chief Marketing and Brand Officer, and to the segment chairs in leading marketing efforts across the company’s business units.
