Comcast-owned streaming advertising entity FreeWheel has a new General Manager for its media management software, Strata.
“By appointing a GM and establishing Strata as a dedicated platform organization, FreeWheel is deepening its commitment to brands, agencies and media sellers that rely on the software,” the Comcast unit says.
Taking the position is Don Amboyer. He previously served as SVP of Media, Transformation and Experience at Comcast Advertising.
“Don is a proven leader with a disciplined approach and a track record of driving meaningful performance improvements across several organizations,” said Mark McKee, General Manager for FreeWheel. “His experience, strategic clarity and ability to execute with urgency and precision make him the right person to align Strata’s performance with FreeWheel’s broader vision.”
As GM, Amboyer will chart Strata’s priorities, enhance organizational alignment and guarantee Strata has the focus and structure needed to support long-term growth.
“Strata has a clear opportunity to strengthen its role in the market,” said Amboyer. “My focus will be on refining our go-to-market approach, building on the momentum of the launch of OneStrata Digital and ensuring the platform continues to deliver value as the needs of agencies evolve.”
