The numbers are impossible to ignore. Online audio monthly listening has hit an all-time high. Eighty-one percent of all Americans aged 12 and older, an estimated 233 million people, now report listening to online audio in the past month.
Among drivers aged 18 to 34, 73% listen to online audio in the car — radio’s historic stronghold — monthly, and 55% listened to podcasts. Podcast advertising revenue is projected to exceed $3 billion in 2026 and account for more than 40% of all digital audio advertising spending by 2027.
The digital migration is already here, and Hispanic radio stations are no different in that those figure out how to extend their brands across platforms will be the ones that thrive. That’s the mission of “Digital Platforms for Hispanic Radio Stations” at Radio Ink‘s Hispanic Radio Conference 2026.
It’s not too late to score early bird registration today.
The session features practitioners doing this work every day: Townsquare Media in Kalamazoo, Mich., Account Executive Jessica Reid, a 2026 MIW mentee running data-driven multicultural campaigns across streaming, mobile, and radio; TelevisaUnivision Arizona VP/Director of Sales Keith Warren, who oversees TV, radio, and digital across an entire major market with nearly 30 years of experience; and Plural CRO Andrew Polsky, a former Adsmovil and MundoNow Chief Revenue Officer with prior experience at Spanish Broadcasting System and Entravision, respectively.
StreamGuys VP/Technology Eduardo Martinez, who has pioneered AI-driven podcast workflow optimization and ultra-low latency streaming for major broadcast organizations worldwide, will moderate the opening day panel.
Martinez said, “I’m really excited to be moderating this session because these are the conversations Hispanic radio stations need to be having right now. We’re going to get into the practical stuff: how to actually use digital tools like streaming, podcasts, and mobile apps to reach younger and multicultural audiences in a meaningful way. HRC always brings together the people who are doing this work in the trenches, and I think this panel is going to leave everyone with real, actionable takeaways they can bring back to their stations.”
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Register now to take advantage of early bird pricing and secure your spot at the Hispanic Radio Conference. And be sure to BOOK your hotel reservations soon — the conference room block is limited, and rooms are expected to sell out quickly. Celebrating 17 years, the Hispanic Radio Conference is an annual opportunity for in-person networking and sharing ideas in a multi-platform, multicultural world. For more information about the conference, which takes place May 27-28 in Phoenix, visit the Hispanic Radio Conference website. |
