Across the radio broadcasting industry, the quest to grow digital revenue is one of the biggest existential challenges and endeavors for an industry that has been blaming macroeconomic forces for nearly five years of core advertising dollar challenges.
For Urban One, the Digital story will be potentially more difficult than for its peers. In Q2, the results were impacted “by weaker than expected performance” in both its national advertising and digital segments. Reduced streaming CPMs are part of the reason.
