Digital Advertising Fuels ‘Local First’ Townsquare In Q2

0

As CEO Bill Wilson has stated on numerous occasions, Radio is etched into Townsquare Media’s DNA. However, as a “Local First” operation, programmatic and digital ad solutions in mid-sized markets ranging from Albany, N.Y. to Fort Collins, Colo., and tiny locales including New York’s Central Leatherstocking region have made publicly traded Townsquare stand out from its broadcast media brethren.


As tough comps and continued macroeconomic uncertainty heavily impact the nation’s top two radio station ownership groups, Townsquare Media in Q2 again sent the message that it’s different — and its Digital Advertising prowess did much to help the company’s revenue come in just shy of second quarter 2022’s political dollar-aided results.

Stockholders, however, focused on an EPS miss, sending TSQ downward significantly in Wednesday’s trading on the NYSE.

Please Login to view this premium content. (Not a member? Join Today!)