The NFL franchise that’s beloved across much of the Lone Star State and throughout Mexico has scored an official Spanish-language radio broadcast partner in the state capital of Austin for this season.
An agreement has been reached that will bring Dallas Cowboys en español coverage to Norsan Media’s KTXX-FM 104.9 in Bee Cave, Tex., and K236AY at 95.1 MHz, serving the Austin market.
“This is an important step in our mission to serve the Hispanic community by providing access to the sports and entertainment they love in their language,” said Norsan Media founder Norberto Sanchez.
Company CEO, daughter Natalia Sanchez Alvarez, added, “We are proud to expand the reach of these games in Austin and strengthen our connection with fans across Central Texas.”
