The Connected TV (CTV) segment has grown, and changed, significantly in the last three years.
And, it has evolved so much that broadcast TV C-Suiters are gobbling up as much information as they can to determine whether CTV is a hindrance, or help, to sagging ad revenue.
A new white paper from Comcast-owned FreeWheel offers more evidence that consumers are using CTV en masse — making it a mature platform.
