Connected TV: A ‘Mature Platform’ In The Eyes of Consumers


The Connected TV (CTV) segment has grown, and changed, significantly in the last three years.

And, it has evolved so much that broadcast TV C-Suiters are gobbling up as much information as they can to determine whether CTV is a hindrance, or help, to sagging ad revenue.

A new white paper from Comcast-owned FreeWheel offers more evidence that consumers are using CTV en masse — making it a mature platform.

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