Connected TV advertising player LG Ad Solutions has entered into new partnerships that the TV set manufacturer with its own “FAST” channel lineup across all of its televisions believes has established “the industry’s most robust local television dataset.”
By teaming with CCR Media and AdImpact, respectively, LG Ad Solutions now has access to all 210 Nielsen DMAs.
“With unified local ACR signals, ad occurrence data, and channel-level context, organizations can integrate a richer layer of TV viewership and competitive insight into their own environments,” LG Ad Solutions notes as CCR Media’s local channel infrastructure, AdImpact’s ad catalog, and LG’s ACR signals create “a unified 360-degree view of the TV landscape.”
In LG’s words, “This shared-growth model provides scalable, locally driven insights to what people are watching, what ads they are seeing, and how they are responding, providing unprecedented and unmatched insights.”
LG Ad Solutions Global Ad Sales President Serge Matta commented, “We’re building one of the most comprehensive local CTV data ecosystems in the market, one that connects what’s airing, what’s being advertised, and how audiences engage across every U.S. market. This partnership ensures that we can deliver ads that are relevant to viewers while helping brands avoid wasted spend in markets that don’t matter to their business. This data empowers advertisers to plan, measure, and optimize with a level of geographic precision that simply wasn’t possible before.”
Don Norton, GM of Data Solutions, added, “Advertisers have been asking for a more complete and locally accurate view of the TV marketplace, and this partnership delivers it. Bringing together LG’s ACR footprint with AdImpact’s unrivaled ad catalog spanning all US markets, we’re giving brands, agencies, and data teams a unified dataset that connects exposure, competition, and audience insights at the local market level.”
