Vital Media Statistics

When it comes to the stats for the last week of November 2014...

The message was decidedly mixed when it came to station trading during the week of November 17-21.

There wasn’t a whole lot going on in the station trading market last week...

Broadcasters started one place on Wall Street at the beginning of the month...

As a general rule, radio is always king in terms of total sticks moved...

It is not at all uncommon for a broadcast deal to involved tens, even hundreds of millions of dollars. The fact that the 13...

During the last week of October, most broadcasters who trade in the stock markets found Halloween treats in their bags.

And radio was pretty much the entire story when it came to station trading for the week

Broadcasters were able to swim against the tide

It was not a month for what you’d call big deals

An important insight into the nature of your audience is knowledge of how much money they make, and how

On the job with your younger radio audience An important insight into the nature of your audience is knowledge of how much money they make, and how they make it. Thanks to the research experts at Prosper Research and Analytics, we can tell you that and more. Today, we look at the younger half of the radio audience.

When Q3 came to an end 9/30/13 it accounted for about 33% of the year to date at that point in simple terms of elapsed time – it didn’t take an analyst to make that prediction. But it also accounted for almost 60% of the accumulated station trading value.

For the first time in 2013, there was more value in station trading on the radio side than on the television side – it was by far the biggest month for radio all year, while television lacked the kind of blockbuster deal that have been filed earlier.