TEGNA Selects Its Q2 Earnings Release Date
The television station ownership group with properties including flagship WUSA9 in Washington, D.C., and NBC affiliates in Portland, Ore.; Buffalo; and Phoenix has revealed when it will release and discuss its second quarter 2024 earnings results.
Dynamic Ad Insertion Coming To FOX College Football Coverage
FreeWheel’s technology will now power FOX’s ability to offer dynamic ad insertion in College Football, allowing advertisers to purchase more premium live sports inventory from FOX while also incorporating a variety of features to provide an optimal viewing experience for audiences.
Salem News Channel Becomes A ‘Diginet’
In a landmark deal, Salem Media Group has effectively converted its OTT-exclusive Salem News Channel visual media offering to a multiplatform entity, thanks to a partnership with the owner of low-power TV stations across the U.S. once led by Philip Falcone.
‘Thursday Thunder’ Gets TV Slots With Peachtree Deal
Live television broadcasts of select "Thursday Thunder" races are heading to Gray Television's Peachtree Sports Network for the 2024 season. It's thanks to an agreement with the broadcast television station owner and Atlanta Motor Speedway.
Chairwoman, Carr Spar Over LPTV Rule Change Plan
The FCC on June 5 adopted the NPRM proposing LPTV stations maintain an online public file in order to inform the public of a station's operations and facilitate community engagement. The NPRM also suggests updates and amendments to address advances in the LPTV service.
Scripps Advertisers Gain Access To The Trade Desk
The E.W. Scripps Company is taking steps to "streamline" the programmatic ad buying process for its advertisers by signing an agreement to work with advertising technology shop The Trade Desk.
Corus Shares Slide On Word Of WBD Content End
On Monday, "CJR-B" slid by a stunning 29.6% from Friday's closing price, to just $0.3450 CDN, pushing the company to a new low for its shares. What drove the latest dip? Come 2025, "some" Warner Bros. Discovery programming will not be renewed.. A big competitor snagged the rights.
Domino Dancing, New Activity Light Up Spot Cable
For the first full week in June, there were no less than three new campaigns showing up on the latest Spot Ten Cable report from Media Monitors. The overall leading brand by Play Count, however, was the nation's foremost quick-service pizza chain.
Third TEGNA Station Links With NFL Panthers
TEGNA’s CBS affiliate serving Columbia, S.C., is now the Midlands’ Official Television Station of the National Football League’s Carolina Panthers.
ACA Connects Members: Harmed Most By ‘Broken Video Market’
With "blackouts" and carriage agreements now a FCC concern, the nation's chief advocacy group on Capitol Hill for small and rural cable TV service providers has taken a moment to share how its members are "disproportionally" harmed by "the broken video market."
New ‘Product Enhancements’ For DIRECTV Advertising
DIRECTV Advertising, which seeks to carve a niche for data-driven, advanced TV and streaming opportunities for marketers, is rolling out a new slate of product enhancements to its portfolio. This includes the introduction of incremental reach, privacy and brand safety.
Comcast, TransUnion Team For Addressable TV Campaigns
A new "privacy-forward agreement" in which audiences within the Comcast footprint can be matched to information within TransUnion's identity graph to build "custom, advanced audience segments" for addressable TV ad campaigns on Comcast platforms has taken effect.
NAB TV Board Affirms NAB’s OTA TV Commitment
The timing of the statement is curious, and comes nearly 14 weeks after the NAB's top attorney told the FCC it should scratch a plan requiring MVPDs to tell the Commission when a broadcast signal is "blacked out" for at least 24 hours due to a retransmission consent impasse.
Effectv Brings Addressable Answer To Regional and Local Advertisers
The sales division of Comcast Advertising has expanded its "Audience Addressable" product in a bit to "help" regional and local advertisers, in addition to...
Home Of the Braves’ Triple-A Affiliate? Gray Owns It
The Triple-A affiliate of the Atlanta Braves Major League Baseball, playing their 15th season at Coolray Field in Lawrenceville, Ga., are getting broadcast television coverage thanks to an agreement with Gray Television.