TV/Cable News

Sling TV has teamed up with smart TV maker Vizio to integrate local broadcast channels into its live streaming guide, a move aimed at bridging the gap between traditional over-the-air television and app-based streaming.

NBCUniversal is making a play to become Major League Baseball’s next national media partner, submitting a formal offer to acquire a package of high-profile games that ESPN will relinquish after the 2025 season. The move follows ESPN’s decision earlier this year to opt out of its $550 million-per-year deal, which had three years remaining.

Byron Allen's Allen Media Group has appointed four senior advertising sales executives straight from Warner Bros. Discovery to support multi-platform advertising revenue across 27 ABC, NBC, CBS, and FOX affiliates in 21 markets, broadcast syndication, as well as 10 national 24-hour HD cable networks and AMG's growing suite of AVOD and digital streaming platforms.

The Television Bureau of Advertising (TVB) has released a comprehensive new study that sheds light on how Americans consume media and the powerful role TV continues to play in shaping everyday conversations.

With an office in Midtown Manhattan and John Stamos as its spokesperson and Chief Innovation Officer, Gray Media-backed local content-focused TV streaming app parent Zeam Media is introducing a marketplace "that simplifies the connection between streamers and local broadcast stations."

Broadcast affiliates across three states will air Chicago Sky games for the first time this season as part of an expanded regional network led by Weigel Broadcasting. In addition to 30 WNBA games on Weigel’s WCIU-TV "The U" in Chicago, up to 10 games will air in seven additional markets on various stations.

For a third consecutive month, streaming’s share of total TV viewing reached a record high in April, according to Nielsen’s monthly report of The Gauge. Time spent streaming accounted for 44.3% of total TV viewing in April, adding a half-point over March and 1.7 points since January.

Freshly compiled data from Bond & Pecaro shared Monday during a Media Finance Management conference session show that, when subtracting political advertising-fueled years, net television advertising revenue will decline in 2027. How significant is the dip? The dollar total is the lowest this decade.

Can't get a good night's sleep? There's one brand that has a solution, and it is turning to Spot Cable in a significant way to share its brand messaging with consumers.

The new ABC affiliate poised to serve viewers from Parkland to Key West will be covered under an extended audience measurement, data and analytics agreement between the forthcoming digital multichannel station's owner and Nielsen.

One prominent media industry-focused financial analyst has given his strong endorsement of Friday's multi-billion deal that will see Charter Communications acquire Cox Communications, take on the Cox name, and integrate the Spectrum MVPD brand into the combined company.

A research report from Altman Solon solidifies what many multicultural marketing and advertising pros have been saying for years and was amplified earlier this week across Upfront presentations from TelevisaUnivision and NBCUniversal: Hispanics are pacesetters when it comes to media and tech trends.

Direct broadcast satellite service provider DirecTV has teamed up with The E.W. Scripps Co.'s Scripps Sports to offer fans of the WNBA all of broadcast TV network ION’s 15 weeks of its Friday night televised matchups.

The division of NBCU Telemundo Enterprises that's charged with the development and production of scripted content screen across Comcast's Spanish-language video platforms has just inked a "MOU" with a Brazilian TV giant that will see the two media entities join forces and "expand storytelling."

Comcast’s Universal Ads, designed to open new doors to brands seeking premium video opportunities, has initiated a new $5 million fund that provides resources to help e-commerce businesses drive incremental sales through TV advertising.