This Is Only A Test: An ATSC 3.0 Watermarking Trial
An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity.
Are QSRs Taking A Fresh Look At TV Ads?
The budding feud between two fast food companies could be a good thing for broadcast TV, based on the latest data from Standard Media Index.
Liberty Adds An Alaskan Telco, And QVC Is Involved
In a complex deal, John Malone's Liberty Interactive Corp. — a sibling of Sirius XM — has acquired Anchorage-based General Communication Inc. in a transaction with an "undiluted equity value of $1.12 billion." This will set in a motion a series of events that will put an end to the Liberty Interactive brand.
BIA/Kelsey Gets Social By Agreeing To Share
Station-level social media data for the top 100 U.S. local television markets is being woven in to BIA/Kelsey's signature data and analytical software — MEDIA Access Pro — and the new ADVantage advertising dashboard offering.
Another Chance For Victory Given By FCC
Arkansas' Christian Connection has another shot at victory in its quest to shift seven counties from two different DMAs to the Jonesboro, Ark., local satellite carriage television market.
FCC Scolds Greyhounds For Wrongful Dish Delivery
Eastern New Mexico University may be used to being in the doghouse, but it's now been admonished by the FCC for its improper use of an FM translator to deliver programming via satellite to a full service FM in Midland, Texas.
Raycom Uses WVUE Acquisition Option
Now that the spectrum auction has closed, Raycom has exercised its option and is ready to take on the Crescent City's home for Peter Griffin, Homer Simpson and 34-year veteran newsman John Snell. The purchase price is upward of $50 million, and this station was once owned by Emmis Communications for more than a decade.
Car Companies Keep Spot TV Commitments
Three top auto dealer associations each jockeyed for the top position in this week's Media Monitors Spot Ten TV. Five dealer associations are present in this week's chart, putting an exclamation point to the efforts made to lure buyers as Q1 came to a close on Friday.
Geico Remains Cable TV’s Topper To Start April
Geico remains at No. 1 this week in Media Monitors' Spot Ten Cable, while two QSRs duke it out for second place.
Are T-Mobile, Comcast The Big Spectrum Auction Spenders?
If the estimates of UBS analyst John Hodulik are correct, a wireless carrier said to be courting Sprint and one of the nation's biggest MVPDs are the top two bidders in the just-concluded Forward Auction.
CBS News Inks A New Deal With Wazee
CBS News won't have to worry about finding a new video management partner or licensing rep for its vast archive of video footage for the next two years.
Is Verizon Set To ‘Sling’ It With Its Own ‘Skinny’ OTT Plan?
Verizon Communications "has been securing streaming rights from television network owners in preparation for the nationwide launch of a live online TV service." That's according to a trio of Bloomberg reporters, who say a "skinny OTT bundle" is likely to arrive this summer.
Here’s A Snapshot Of The New NAB Board
No less than 13 radio industry professionals have been elected to a two-year term as a NAB Board Member. The terms set to start in June, and there will also be six new additions to the NAB Television Board.
MAGNA: Digital To Power Overall Sales Growth In ’17
IPG Mediabrands' MAGNA has released its 2017 advertising forecast for U.S. media, and domestic ad spend is expected to grow by 3.7% this year. But, to little surprise, it is digital ad sales that will power this growth. Meanwhile, it believes radio advertising will continue to struggle in 2017 due to weakening pricing power.
At Long Last, FCC Spectrum Auction Ends
Roughly 12 months after it began, the FCC's first-ever broadcast incentive auction is over. Bidding in the assignment phase of the forward auction concluded on Wednesday, and this marks the end of the auction's final phase.













